SYNERGY OF JOURNALISTS’ ACQUISITION OF SPEECH AND SOCIAL-COMMUNICATIVE COMPETENCES

Abstract

The relevance of researching the synergy of journalists’ acquisition of speech and social-communicative competences lies in the fact that the need to increase the level of speech and social- communicative competences has been brought to the forefront by new economic and social conditions. A bigb linguistic culture is very important both for a developed economy and for success in management, because, firstly. the solution of many management tasks is based on direct interaction of people in different situations. Second, interpersonal communication is the best n ay to discuss and solve problems that are characterized by uncertainty and ambiguity. The social task of the modern information society is to educate the younger generation, which is oriented in the field of mass media and "speaks" its language. For a young person of the 21st century, it is very important to know about the events and processes taking place in the world, country, city, to be able to analyze and evaluate these events and processes in order to have their own activity to form a position. The article explores the ways journalists acquire communicative competence; the need for functional and structural-educational models of mass communication means in the acquisition of speech and social-communicative competences by journalists is presented; professional social-communicative competence of journalistic activity is singled out; foundations of the synergy of journalists' acquisition of speech and social-communicative competences are determined.