Browsing by Author "Перевозова, І. В."

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    Identification of Efficiency Factors for Control over Information and Communication Provision of Sustainable Development in Higher Education Institutions
    (2019) GONTAREVA, I.; BOROVYK, M.; BABENKO, V.; PEREVOZOVA, I.; MOKHNENKO, A.; Мохненко, А. С.; Перевозова, І. В.
    The goal of this article is to study the theoretical grounds of control over information and communication provision for the sustainable development of higher education institutions in the modern conditions of management and definition of the basic terminology, including the definition of such terms as 'information and communication provision' and 'higher education institutions sustainable development' as well as definition of management efficiency factors for the control over information and communication provision for the sustainable development of higher education institutions on the basis of rating methodology used for the analysis of activity of ten best higher education institutions in the world. The author used the following systematic approaches and methods: analysis, synthesis, induction, deduction, analogies, identification, generalization, abstraction, clarification and classification, graphic and statistical methods. The information base consisted of the works by foreign and national economists.
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    Integration of the Supply Chain Management and Development of the Marketing System
    (2020) Perevozova, I.; Horal, L.; Mokhnenko, A.; Hrechanyk, N.; Ustenko, A.; Malynka, O.; Mykhailyshyn, L.; Мохненко, А. С.; Перевозова, І. В.
    This paper aims to develop a deeper understanding of integration between supply chain management and marketing by marketing system in conditions of competition among regions. The place of marketing in the economic system of the region is determined; the emphasis is placed on the study of the region as a product, the evolution of marketing, the identification of the essence of marketing in the system of regional policy. Author's approach to the regions as a kind of competing corporations for resources and consumers is developed. To achieve the goal of the study authors implied theoretical method to provide scientific literary sources analysis, generalscientific method, for instance analysis, synthesis, comparison of received information. On the basis of analysis and systematization of data on the development of the region and existing marketing strategies, a marketing strategy for the region, which consists of eight stages, is designed to increase the region's popularity, that is, to create its positive image and improve the competitiveness of enterprises located in the region. This study provides information that is of particular interest for marketing researchers and practitioners. The set of marketing methods is offered, with the help of which it is possible to assess the rationality of the region's development and provide information for further prediction of socio-economic development of the region. The marketing methods are understood as the set of methods and ways of thinking, allowing on the basis of the analysis of retrospective data, exogenous (external) and endogenous (internal) links of the object, as well as their measurements within the framework of the phenomenon or process under consideration, to derive certain authenticity judgments regarding its future development.
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    МАРКЕТИНГОВІ ПОСЛУГИ В УПРАВЛІННІ КОНКУРЕНТОСПРОМОЖНІСТЮ
    (2019) Мохненко, А. С.; Перевозова, І. В.
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    ОЦІНКА ЕФЕКТИВНОСТІ ІНВЕСТИЦІЙНИХ ПРОЕКТІВ
    (2019) Мохненко, А. С.; Перевозова, І. В.
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