Browsing by Author "Mokhnenko, A."

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    DEVELOPMENT OF A REGIONAL MARKETING SYSTEM
    (2019) Mokhnenko, A.; Perevozova, I.; Мохненко, А. С.
    The article deals with the formation and development of regional (territorial) marketing system in conditions of competition among regions. The place of marketing in the economic system of the region is determined, the emphasis is placed on the study of the region as a product, the evolution of marketing, the identification of the essence of marketing in the system of regional policy. Author's approach to the regions as a kind of competing corporations for resources and consumers is developed. The set of marketing methods is offered, with the help of which it is possible to assess the rationality of the region's development and provide information for further prediction of socioeconomic development of the region. The marketing methods are understood as the set of methods and ways of thinking, allowing on the basis of the analysis of retrospective data, exogenous (external) and endogenous (internal) links of the object, as well as their measurements within the framework of the phenomenon or process under consideration, to derive certain authenticity judgments regarding its future development. On the basis of analysis and systematization of data on the development of the region and existing marketing strategies, a marketing strategy for the region, which consists of eight stages, is designed to increase the region's popularity, that is, to create its positive image and improve the competitiveness of enterprises located in the region.
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    INNOVATIVE PARADIGM OF MANAGEMENT ACCOUNTING AND DEVELOPMENT OF CONTROLLING IN THE ENTREPRENEURSHIP
    (2021) Mokhnenko, A.; Sakun, A.; Perevozova, I.; Kartashova, O.; Prystеmskyi, O.
    The article considers a comprehensive methodology of innovative paradigm of management accounting, which takes into account the functional design of information and analytical support of the innovation process that is the foundation for expanding tools and determinants of controlling in the socio-ecological and economic space of entrepreneurship. The maximum possible amount of organized information data is substantiated. It considers the individual features of the management accounting model for decision-making to form the determinants of controlling development with the probability of turning it into a strategic resource aimed at ensuring a stable business, taking into account socio-environmental and economic factors. The model of development of the innovative theory of the administrative account from a position of meaningful enrichment is presented. It is proved that the subject of management accounting with an innovative aspect is the process of managing transaction and innovation costs, which strengthen the development strategy of business entities. Indicators of management accounting, which is formed into a three-component part of business development – social, environmental, economic – as a basis for an integrated assessment of the level of activity of entities in a particular area or industry. A detailed veil of monetary and natural innovative components of management accounting with a focus on the past and future is presented. The intellectual resource and its derivative benefit - intellectual rent is proposed to study in the plane of the philosophy of human-centeredness and with an emphasis on professional knowledge in time, which is obtained by a person. The method of controlling effectiveness is substantiated, which forms a synergistic effect of interaction of functional components of controlling and coherence of their goals.
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    Integration of the Supply Chain Management and Development of the Marketing System
    (2020) Perevozova, I.; Horal, L.; Mokhnenko, A.; Hrechanyk, N.; Ustenko, A.; Malynka, O.; Mykhailyshyn, L.; Мохненко, А. С.; Перевозова, І. В.
    This paper aims to develop a deeper understanding of integration between supply chain management and marketing by marketing system in conditions of competition among regions. The place of marketing in the economic system of the region is determined; the emphasis is placed on the study of the region as a product, the evolution of marketing, the identification of the essence of marketing in the system of regional policy. Author's approach to the regions as a kind of competing corporations for resources and consumers is developed. To achieve the goal of the study authors implied theoretical method to provide scientific literary sources analysis, generalscientific method, for instance analysis, synthesis, comparison of received information. On the basis of analysis and systematization of data on the development of the region and existing marketing strategies, a marketing strategy for the region, which consists of eight stages, is designed to increase the region's popularity, that is, to create its positive image and improve the competitiveness of enterprises located in the region. This study provides information that is of particular interest for marketing researchers and practitioners. The set of marketing methods is offered, with the help of which it is possible to assess the rationality of the region's development and provide information for further prediction of socio-economic development of the region. The marketing methods are understood as the set of methods and ways of thinking, allowing on the basis of the analysis of retrospective data, exogenous (external) and endogenous (internal) links of the object, as well as their measurements within the framework of the phenomenon or process under consideration, to derive certain authenticity judgments regarding its future development.
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    MODELING OF ECONOMIC SECURITY OF THE ENTERPRISE AT CHANGE OF INVESTMENT MAINTENANCE
    (2021) Mokhnenko, A.; Bondarenko, S.; Tkachuk, H.; Klochan, I.; Liganenko, I.; Martynenko, V.
    The purpose of this study is formation of tools for forecasting the economic security of the enterprise by modeling methods when changing investment support. The relevance of this study is due to the need to solve the problem of modernization management system of the enterprise by implementing the project management of economic security of the enterprise in the implementation of investment programs.The variant of model offered economic security of the enterprise. This model involves the implementation of the process of adaptive management, based on the definition of safe limits of longterm growth of the enterprise. It has established that the ratio of self-organization processes and managerial influences depends on the value of the self-organization coefficient. The calculated value of adaptive potential on the basis of the indicator of self-organization as the dynamic indicator of maintenance of perspective growth of the enterprise on the allocated purposes has offered. This indicator can serve as a criterion for assessing the effectiveness of the management system of the enterprise in relation to the project management of economic security of the enterprise in the implementation of investment programs of key goals of long-term growth of the enterprise.
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    Partner relationship assessment methodology
    (2020) Perevozova, I.; Daliak, N.; Mokhnenko, A.; Stetsyk, T.; Babenko, V.; Мохненко, А. С.
    The mechanism of marketing activity of an enterprise that implements a specific policy of interaction with partners takes into account the specifics of the organization of such interaction, defined by the regulatory field of the relevant market. This approach is defined by the functioning of a set of structural elements as the organization of a single mechanism. But, in turn, corresponds to the goal orientation of the economic mechanism of the enterprise, that is, the structure and internal processes that occur in the system of marketing relationships of the enterprise, and the enterprise as a whole must be mutually consistent. In the conditions of high level of instability and uncertainty of the market it is necessary to constantly develop and improve the mechanisms for enhancing stability, effective management of enterprises, forming new relationships. Increasing the potential for interaction in today's socio-economic environment requires the expansion of a methodological apparatus and tools to study the relationship between counterparties. The theory and methodology of marketing activity is built around the measurement of the effectiveness of the interaction of actors, because marketing is increasingly seen as a process of interaction. This approach describes and defines the laws under which the mechanism of interaction of market entities operates, the nature of which determines the level of viability and competitiveness of the company, and relations at different levels of interaction are far from homogeneous. The organizational mechanism for conducting the research of the system of relations with the counterparties has been developed and the universal method of estimating the satisfaction of the counterparties and the system of interaction with them has been improved. To increase the degree of involvement of all divisions of the enterprise in the achievement of the common goal - to strengthen the relationship with counterparties and the corresponding increase of profit in the results of business agreements with them, it is proposed to bring the results of the study to the management of all services of the enterprise and to use as planned indicators in the further work of the services.
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    Technological-logistic models of the integrated production structure
    (2020) Mokhnenko, A.; BABENKO, V.; Naumov, O.; Perevozova, I.; Fedorchuk, O.; Мохненко, А. С.; Федорчук, О. М.
    The article is devoted to the formation of a technological-logistic model of the integrated structure of food production. The main goal of corporate structure management is the integration of all its constituent units for the fulfillment of the mission, which ensures achievement of the set goals. The main purpose of modeling is to show how the intermediate links-enterprises are logically formed the target object. A mathematical formulation of the problem of choosing optimal capacities and rational location of enterprises, as well as minimum costs for transportation of raw materials, is proposed. A complex mathematical model for planning the production of agricultural raw materials and processing it into ready-made food products in the system "agricultural sector - provision / primary processing - food industry enterprises" was formed. Models of the logistic organization of integrated food production are based on the principles of rational organization of the technological chain and are characterized by: complexity, universality, differentiation of the approach; specialization. The developed mathematical models allow planning and programming of the development processes of the integrated food production system, assessing the impact of changes in the parameters of the system, and adjusting plans. With the help of Statgraphics, Statistica, Excel software and having as a basis an array of enterprise data, it is possible to plan and program the development processes of an integrated food production system, assess the impact of changes in system parameters, make adjustments to plans. The models make it possible to specify the technological complex of work and the need for raw materials, provide an opportunity to establish boundaries between complexes of works of individual companies and, in general, the responsibility of the entire corporate structure.
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    МОДЕЛЬ ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНОГО МЕХАНІЗМУ ЛОГІСТИЧНОЇ СИСТЕМИ ПІДПРИЄМСТВА
    (2023) Мохненко, А. С; Наумов, О. Б.; Чмут, О. О.; Mokhnenko, A.; Naumov, O.; Chmut, O.
    В статті проведено дослідження особливостей функціонування логістичної системи підприємства, проана- лізовано сутність поняття ефективності логістичних систем підприємства. Систематизовано основні методи підвищення ефективності логістичної діяльності підприємства залежно від різних галузей логістики. З метою виявлення напрямів удосконалення логістичної системи підприємства проведено SWOT-аналіз на підста- ві якого визначено ключові фактори, що визначають конкурентоспроможність підприємства. Фактори були згруповані та поділені на зовнішні та внутрішні. Обґрунтовано модель організаційно-економічного механізму логістичної системи підприємства. в якій розглядається взаємодія відділів постачання, збуту та виробничої інфраструктури, які становлять інтегровану виробничу систему та безпосередньо впливають на формування конкурентних переваг підприємства. ECONOMIC MECHANISM OF THE LOGISTICS SYSTEM OF THE ENTERPRISE The article examines the peculiarities of the operation of the logistics system of the enterprise. The wide use of logistics in the economic activity of the enterprise is explained by the need to reduce its total costs and enter international markets as a competitive enterprise. This can be achieved by using various logistics tools. Determining the efficiency of logistics activities of domestic enterprises is one of the main tasks, both for the formation of logistics strategies of enterprises, and for researching the current state of the logistics system. The relevance of efficiency research from both a practical and a scientific point of view lies in the formation of a real set of indicators of the state of logistics activity. Such a set of indicators is needed by modern enterprises to create mechanisms of managerial influence on the elements of logistics systems. The essence of the concept of the efficiency of the company's logistics systems is analyzed. The main methods of increasing the efficiency of the logistics activity of the enterprise depending on the various branches of logistics are systematized. The conducted analysis of the methods shows that universal methods that can be applied to almost all areas of logistics, such as inventory management, transportation, warehousing, packaging, purchasing, distribution and cargo handling, are the methods of ABC and XYZ analysis, methods of personnel motivation, and also a process automation method. All of the above methods of increasing the efficiency of the enterprise's logistics activities must be used comprehensively, in the structure of a single mechanism that is capable, at a certain moment, of determining and mobilizing the available efficiency reserves in each selected functional link of logistics, based on deviations in the system of indicators, for any logistics subsystem. In order to identify directions for improvement of the company's logistics system, a SWOT analysis was conducted, on the basis of which the key factors determining the company's competitiveness were determined. The factors were grouped and divided into external and internal. The model of the organizational and economic mechanism of the logistics system of the enterprise is substantiated. which considers the interaction of supply, sales and production infrastructure departments, which constitute an integrated production system and directly affect the formation of the company's competitive advantages.
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    ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНИЙ МЕХАНІЗМ УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВА
    (2023) Мохненко, А. С.; Антонов, Р. А.; Mokhnenko, A.; Antonov, R.
    В статті проведено дослідження особливостей побудови механізму управління конкурентоспроможністю підприємства в умовах нестабільності. Систематизовано основні складові організаційно-економічний механізм управління конкурентоспроможністю підприємства. Запропоновано інструменти та методи для проведення аналізу конкурентного середовища, основною метою яких є розробка стратегії, яка дозволить підприємству досягти конкурентної переваги. Обґрунтовано основні кроки стратегічного планування, як важливого етапу управління підприємством. Розроблено основні елементи маркетингової стратегії. Визначено основні аспекти інновацій і досліджень на підприємстві. Обґрунтовано головні принципи управління якістю. Визначено ключові аспекти управління персоналом. Запропоновано алгоритм взаємодії зі зацікавленими сторон. The article examines the peculiarities of building a mechanism for managing the competitiveness of an enterprise in conditions of instability. The main components of the organizational and economic mechanism of managing the competitiveness of the enterprise are systematized. Tools and methods for analyzing the competitive environment are proposed, the main purpose of which is to develop a strategy that will allow the enterprise to achieve a competitive advantage. The main steps of strategic planning are substantiated as an important stage of enterprise management, as it allows to ensure the efficiency of all activities. The main elements of a marketing strategy have been developed, which involves defining the target audience, developing a product or service, setting optimal prices, choosing effective sales channels, and developing marketing communications. The main aspects of enterprise innovation and research are identified, which help enterprises create new ideas, products, services or processes that lead to improved quality, efficiency and effectiveness of their operations. Innovation and research allow enterprises to adapt to changing market conditions, maintain competitive advantages, expand market opportunities and ensure sustainable growth. The main principles of quality management are substantiated, the purpose of which is to satisfy the needs and expectations of consumers and ensure the continuous improvement of the product or service. It is substantiated that the successful implementation of the quality management system helps the enterprise to achieve competitive advantages and satisfy the needs of customers. The key aspects of personnel management are identified, the purpose of which is to ensure the efficiency and effectiveness of employees, increase their productivity, job satisfaction and develop their potential. It has been proven that effective personnel management helps to create a favorable working climate, increase employee engagement, reduce staff turnover, increase productivity, and contributes to the achievement of the company's strategic goals. An algorithm of interaction with interested parties (stakeholders) is proposed as an important aspect of successful enterprise management.
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