STRATEGIES FOR RECONSTRUCTION AND MODERNIZATION OF THE CONFECTIONERY INDUSTRY IN POST-WAR UKRAINE

Abstract

The article examines the current challenges and prospects for the development of the food industry, particularly the confectionery sector, in the context of post-war economic recovery. The research focuses on analyzing the key issues caused by the destruction of production capacities, logistical difficulties, raw material shortages, and changing consumer preferences. Key areas for industry recovery are identified, including production modernization, the implementation of innovative technologies, adaptation to international quality standards, development of export potential, and state support for enterprises. The study employs methods of economic analysis, comparative evaluation, and forecasting to determine optimal paths for stabilization and long-term industry development. The main findings of the study indicate the need for a comprehensive approach to rebuilding the confectionery industry, which includes stimulating investment, implementing energy-efficient technologies, and strengthening international cooperation.