THE CREATIVE POTENTIAL OF “THE TAO OF POOH” BY B. HOFF

Abstract

“The Tao of Pooh” by Benjamin Hoff is considered in the context of its creative potential, the existence of expressive means and stylistic devices on all language levels, most of which focused on graphic, syntactic and lexical levels. The basic graphic expressive means of this work of postmodern literature are: the unusual placement of paragraphs; alternation of fonts, different in size and style; the usage of spaces between different fragments of the text; the unusual arrangement of words and lines. They serve as text markers and accentuate the main idea of this work of literature. The convergence of graphic and phonetic expressive means and stylistic devices, which helps to create a chaotic structure in a postmodern text, is known as multimedia effect. The postmodern worldview creates a special type of artistic perception in which understanding of a literary text is not important but the process of experimentation with it.